Summer Classics to Preview 2013 Outdoor Collections via Pinterest
Summer Classics is using the social media site, Pinterest to release photos of their 2013 products before the July Casual Market show in Chicago.
On July 16 at 12:00 p.m. Central time, the public will have an unprecedented opportunity to view Summer Classics’ outdoor collections before market via the Summer Classics® Pinterest (www.pinterest.com/SummerClassics), and before the photos are on the company’s website. This is the latest endeavor by Summer Classics® to set the company apart from other outdoor furniture companies in the industry.
“We are creating hybrid products by blending different materials to give a whole new look to our products,” said Keith Norton, Summer Classics® Vice President of Operations. “Using Pinterest to release our new products is part of our movement to be a totally unique company.”
Highlighted 2013 outdoor collections will be posted along with information about each item. In the months following the Casual Show, additional pictures including Summer Classics® beautiful lifestyle images will be posted on Pinterest as well.
“This is such an exciting opportunity to show customers what awaits them at the Casual Market, and to make sure that Summer Classics® is on everyone’s list of must-see showrooms,” said Adriene LaPorte, Summer Classics® Director of Public Relations.
“It is also a great way for everyone to keep up with the products they saw at the show,” LaPorte said.
The Summer Classics® Chicago showroom is located in space 15-1556, and the company will debut several new collections, and additions to existing collections using exclusive new fabrics and materials.
“Summer Classics® is an innovator in outdoor furnishings. By releasing new products on Pinterest, which no other company in the industry has done, we’re continuing to remain a leader in the industry,” LaPorte said.
Visit: www.summerclassics.com for more information and for links to all of Summer Classics® social media sites.