New Designs Revealed at The Casual Market

There has long been a passion to bring the beauty of the outdoors to interior spaces, but now outdoor spaces are starting to look like another room. People are spending more of their time both relaxing and entertaining outdoors, making it more of a seamless transition from the interior to the exterior.

“The outdoor industry is as hot as I have ever seen it,” says Bew White, Summer Classics CEO and Founder. “And we’re introducing more than 100 new products and more than 120 new fabrics into our collection.”

Baldwin Swivel Chairs and Roma Sofa

Summer Classics will showcase these new lines at the Casual Show in Showroom 15-1556 of the Merchandise mart to be held Tuesday, September 12-Friday, September, 15 where industry leaders have the opportunity to see the biggest selection of outdoor furnishings together under one roof.

Outdoor Upholstery

Part of bringing the feel of the indoors out includes upholstered furniture for outdoors. Building on the popularity of last year’s upholstery collection Venti, we are introducing two new upholstered lines. The Baldwin collection, covered in Sunbrella Cast Dove fabric, offers deep seated curves that beckon a call for relaxation.

The Helena brings a fresh look to outdoor furniture. Made with 100% outdoor approved upholstery and also covered in Sunbrella Cast Dove fabric, this collection takes the shape of the Peninsula collection.

Avondale Aluminum

New Materials for Favorite Collections

Initially offered exclusively in teak, the popularity of our Avondale collection, one that pays homage to White’s early career as a textile sales representative for Avondale mills, his family’s fabric business, is now being offered in our popular aluminum finish. Featuring a classic mid-century modern design, these pieces offer deep seating and simple lines that are sure to stand through each season’s elements.

Originally designed using stainless steel, the Delray Woven collection mixes the nostalgic and timeless material of Resin Wicker with clean lines in a comfortable, durable, and dynamic design that will stand up to the elements for years to come. The simplistic Collection is designed for use without a cushion.

 

Woodlawn

Great Details

Our new collections offer many of the beautiful details that reflect indoor furnishings. With the 1950s beach look of vintage rattan furniture, the Newport collection brings the beauty of indoors to outdoor rooms. A subtle brush finish applied to the N-Dura Resin material adds a nice texture that gives the pieces a natural finish. This designer line mixes elegantly with other pieces in the White Label collection.

 

Mid-century modern design combines with the beauty of plantation grade teak to create the Woodlawn collection. Details such as the Batyline sling back on the chair, clean lines and gracefully fitted cushion enhance the style. The chairs contain a recliner mechanism for a relaxed feel and the two-seat settee fits perfectly in smaller spaces.

Inspired by the simplistic curves found in Italian antiques, the Roma collection weaves together richly colored wrought aluminum with details of gold cast aluminum. Sturdy and timeless, this Collection stands the test of time, just like Italian style.

Completing the Look

Accent pieces allow for more customizable outdoor rooms. New designs in side tables, coffee tables and dining tables offer more flexibility in pulling together furniture arrangements. The Delray and Italia Bar Carts offer sleek new designs that can be rolled to any outdoor spot, perfect for entertaining.

Wendy Jane

Another way to add an indoor elegance to outdoor rooms is with our stylish selection of pillows featuring plush softness and comfort that mimics feather and down fill while resisting the outdoor elements for easy care and endurance. With more than 40 fabrics to choose from in a selection of sizes and styles, this collection is a great way to add detail to both indoor and outdoor designs.

Whiskey Business

Join us for some Whiskey Business, featuring whiskey cocktails carefully curated to match our new collections on Wednesday, September 13 from 4-7 pm.