Last week, the Summer Classics team headed to Chicago for the Casual Furniture and Accessories Market to unveil 5 new outdoor collections for 2012.
The Casual Furniture Market (Casual Market) is held every year in the Merchandise Mart in Chicago. Everyone in the outdoor furniture business is there- companies that sell; cleaning products, fabrics, lighting, umbrellas, and of course the out door/patio furniture. Journalists and editors from every major magazine and news paper (trade and news stand) were there to watch the trends and report on the festivities.
SC has a showroom in the Merchandise Mart(#1556) that is open year-round (if you’re ever in Chicago it’s a must-see), and the great SC team worked hard to make sure everything in the showroom looked spectacular for all of our visitors.
October 12, the show began and SC had the best showroom in the building. Our Marina Lounge Chair seemed to be the hit of the show, and it was in the lobby to greet visitors as they arrived to the Merchandise Mart.