Choosing a winner isn’t easy. But when winners were selected for Casual Living magazine’s 2013 Merchandising Awards, the timeless style of Summer Classics swept away the competition. Our stores won four of the five awards in the multi-store category.
Casual Living magazine’s prestigious awards honor casual furniture specialty stores for fashion-forward displays, creative use of accessories and excellence in merchandising. In their comments, the judges praised the Summer Classics outdoor furniture stores for their seamless blend of sophistication, charm and character.
“Collectively, there’s a common thread of an aesthetic for outdoor living,” said Wesley Mancini, a designer who served on the judges’ panel. “All of their stores look like an interior designer created the environment and space. There’s a variety of color and textures used throughout.”
- Summer Classics of Pelham, Alabama, outdoor furniture store was recognized by the trade publication for Best Overall Merchandising, Multi-store category.
- Summer Classics of Atlanta, Georgia, and Summer Classics of Charlotte, N.C., stores tied in the Best Use of Accessories, Multi-store.
- The Best Store Front, Multi-store category, was awarded to our Summer Classics of Raleigh, N.C., store.
- Summer Classics at Fortin Ironworks in Columbus, Ohio, was named Best First-Time Entry, and will receive a retail makeover consultation with industry expert Barbara Crowhurst.
Each store received a plaque of recognition to display at their location, and is featured in the June issue of Casual Living magazine.
“We’ve very pleased and honored to receive these awards,” says Jim Calhoun, Summer Classics vice president of retail. “We know how much they’re valued in our industry both by wholesalers and retailers, and we love to create beautiful, exciting places for our customers to shop.”
Adds Summer Classics President Bew White: “We are thrilled, and hope to share what is working for us with our dealers, so everyone can enjoy great sales.”
For more on Casual Living‘s 13th annual Merchandising Awards and to see more on the winners, visit www.casualliving.com.
For more award winning photographs of Summer Classics Stores, visit http://pinterest.com/summerclassics/people-places-spaces/