“Trends” was the theme of Summer Classics 15th Annual Garden Party. The event became an experiential melange of Southern hospitality, cutting edge education, new product introductions including lavish food and entertainment. Three time Emmy Award winner, Michael Young emceed the event. In Summer Classics’ 39th year, we invited top dealers from across the U.S. to experience the distinctive heritage and lifestyle of the Summer Classics brand. It was truly and event that showcased “Life’s Best Moments. Furnished.” Founder Bew White stated “This is our way of saying thank you to our dealers. We would be nothing without them.”
Over 188 new and innovative outdoor furniture products were debuted to an exclusive group of invitees. Nine collections ranging from classic to modern, styled after both trend research and customer feedback were solicited by our industrial design staff. Each was vignetted in eclectic groupings mixing teak, resin, aluminum and outdoor performance fabrics.
Always a main focus and favorite of our designers are the vignettes created using our Colores™ exclusive fabric collection. Textured, geometric, batik, damask and linen fabrics all in neutrals and subdued blues excited our palettes.
Tori Mellott, Senior Design and Market Editor of Traditional Home Magazine engaged our top dealers with “Eclectic”, the latest home fashion trend for 2017.
Dave Nelson, President of Dialog Consulting Croup presented “Leadership and Innovation according to Steve Jobs”, a thought provoking historical video vault. He challenged the audience with questions on focus and application tactics.
Ash Greyson, Ribbow Media Group owner, delighted the group with tactics and overarching strategy for employing social media now and in the future.
Summer Classics famous gala dinner on Wednesday night included honored guests from around the country. Special toast by Alan Gant III and Chris Price of Sunbrella. The meal’s blessing was “The Prayer”, performed by Rob Robinson.
The Heritage Dinner in Summer Classics original location on 111 Hinds Street, included a lavish dinner amidst a new room inspired by RL restaurant in Chicago.
Our guests felt like family having lunch in our SC Cafe at Summer Classics Headquarters.
Guests had the opportunity to have a 90 minute massage or facial and spend the day relaxing at the Ross Bridge Resort Spa, one of the finest Spa facilities in the state of Alabama.
Some guests decided to relax and try their skills at the Ross Bridge Robert Trent Jones Golf Trail, one of the longest and most manicured courses in the country.
Some guests decided to take a Barber Motorsports Park Museum Tour. Racing fans come from all over the world to visit the one of the finest motorsports museums and largest motorcycle collection in the world.
APPROPRIATE…Early Buy Discounts
Attendees had the opportunity to take deep discounts with our Garden Party Specials, a way of saying thank you for visiting the Summer Classics campus.
Guests toured Summer Classics 487,000 square foot campus and participated in roundtables with our designers, where industry peers delved into details of retailing outdoor furniture in today’s climate.
This invite only conference was offered to Summer Classics top 100 dealers in the U.S.
“100% of the focus this year was on our valued Summer Classics dealers. Without them nothing happens at Summer Classics.” VP of Sales, Schon Duke.
FIRST TIME EVER . . . An Insider’s Look
For the first time in Garden Party history, Summer Classics’ followers on social media were able to join the celebration by going behind the scenes via Facebook and Instagram Stories.
Summer Classics kept fans engaged during Garden Party by hosting an Apple iWatch giveaway. The giveaway was won by Elizabeth Webb Champagne Gallagher of Towne and Main Interiors.
A special thank you to our sponsors:
ASF Global – Tuesday Lunch
Abercrombie – Tuesday Cocktail Party and Dinner
Outdura – Wednesday Lunch
Sunbrella – Wednesday Dinner
Interstate Foam – Thursday Lunch
Star Asia – Thursday Cocktail Party and Dinner