Summer Garden Party 2015 is Magic in the Air
Summer Classics celebrates new headquarters, new economy, new line with our dealers and guests.
We completed our 14th annual Garden Party event on Tuesday August 11, 2015. For the first time at Summer Classics’ new headquarters, dealers from across the United States and Canada attended the event, which introduced our newest product lines for the 2016 season. This year’s event was titled “Magic,” which included two evening events and a seminar.
Festivities included a dinner for over 200 attendees on Monday August 10, 2015 at 7 PM with a full cabaret show performed by entertainer Lonnie Parsons & Friends. The venue was at our stunning new state of the art showroom, which was transformed into a formal dining room for the event. Highly styled vignettes of the new line surrounded our dinner guests.
Tuesday August 11 began with speaking engagements from leadership development expert Chalmers Brothers followed by Traditional Home magazine Senior Style Editor Krissa Rossbund and concluded with retail expert Donna Kuldau. Professional magician and mentalist Hart Keene, a former contestant on NBC’s America’s Got Talent, performed at dinner Tuesday evening.
Co-CEO Dick Cross stated, “The excitement from our sales representatives and retailers attending this event in our new half million square foot headquarters has been even more encouraging than we imagined. Debuting the new line in this environment and with our unique presentation makes all the difference.”
Attendees had the opportunity to spend time with the designs that will drive outdoor furniture sales for the coming year. In addition to the Summer Classics Essentials lines of perennial favorites, dealers were introduced to the company’s exciting new White Label luxury line. The White Label collections paint the perfect brushstroke of luxury and elegance. No detail has been overlooked from finish to packaging. Every curve of the hybrid mixed materials expresses the company’s lineage of taste and grace. The line is designed for exclusive retailers and designers. The products are intended for only the most selective of clients who believe in luxury without compromise.
Owner and founder Bew White commented, “A testament to a growing economy and changing market conditions, White Label gives our customers an exclusive luxury experience in outdoor goods. We believe the architecture and design community will most capitalize on this new product category.”
Summer Classics has been a premier innovator, manufacturer, and retailer of fine outdoor furniture in the U.S. For over a quarter century, the family owned company has aimed to delight its customers by offering obsession with design and relentless attention to detail. The company defines its purpose as, Life’s best moments. Furnished.™
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