If Creative Director Chris Hutchens could summarize the theme of the Summer Classics Showroom at High Point held October 22-26, he would describe it as authentic and natural. “We moved to a larger space this time,” he says. “So we really wanted to take advantage of that by giving it a transitional look with the collections we put into it.”
“We had a lot of teak displayed,” says Hutchens. “We strived for our product to look authentic in the space so I used solid, real materials like the hide rugs and moose head on the walls.”
For the first time at a market, the team chose to display The White Label collection exclusively. “The showroom was very well received,” says Sales Representative Rob Robinson. “People really liked that these collections are not available online.” And, with the exception of the stainless steel, the collections are ocean friendly.
“We had a lot of designers come through the showroom,” says Robinson. “They all liked the symmetrical look of the showroom and commented on how different it was from last season.
Brynn Olson of Brynn Olson Designs in Chicago, IL agrees. “I love the new Acero Collection,” she says. “It’s both functional and beautiful. I find that my clients want to be outdoors as much as possible so that’s why we love Summer Classics because they’re continuously coming out with modern classics that makes the transition from the indoors outdoors seamless.”
Several magazine editors also enjoyed seeing the new space, including teams from Traditional Home, Coastal Living, Sunset, Southern Living, Milieu, Southern Home, and the Hearst Design Group.
“I always look forward to visiting the Summer Classics showroom,” says Traditional Home Associate Style Editor Clara Haneberg. “From black-and-white stripes paired with teak, to blue-gray tones on metallic frames, outdoor furniture has never looked so stylish! The mix-and-matched vignettes, complete with rugs, occasional tables, and decorative accessories allows guests to visualize the product in a variety of settings.”
One of the biggest trends we saw at High Point is customization. Consumers are looking to express their personal preferences and the lifestyles of their homes in their outdoor designs. That’sthe advantage of the entire Summer Classics line. And you could see it vividly in the High Point showroom––how well the pieces mix together so that individuals can reflect their own style and how they use the space.